Tuesday, February 05, 2008

'Get Carried Away' as Sex and the City Previews at Mercedes-Benz Fashion Week New York

1 Feb 2008 17:01 Africa/Lagos

'Get Carried Away' as Sex and the City Previews at Mercedes-Benz Fashion Week New York

- Patricia Field's Famed Costumes Displayed in the Mercedes-Benz Star Lounge

- Behind the scenes revealed as the four friends visit Mercedes-Benz Fashion Week

- Mercedes-Benz Movie Star Cars Featured in the Grand Lobby

NEW YORK, Feb. 1 /PRNewswire/ --

This season, Mercedes-Benz Fashion Week offers not only an advance peek at the latest looks for Fall 2008, but also another must-have topping everyone's list this year: the highly anticipated Sex and the City, in theatres May 30. Top editors, stylists and newsmakers attending the shows at Bryant Park will get to glimpse several elements featured in the film, including film clips, wardrobe elements styled by the legendary Patricia Field, and an all-new Mercedes-Benz vehicle making its big screen debut, the Mercedes-Benz GLK.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080201/NYF046-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20080201/NYF046-b )
(Photo: http://www.newscom.com/cgi-bin/prnh/20080201/NYF046-c )

Sneak-peek from the Sex and the City with Wardrobe Vignettes Styled by
Patricia Field

Many fashionistas await the May 30th theatre release of Sex and the City because of the fabulous outfits alone. Oscar-nominated celebrity wardrobe designer Patricia Field has worked hard to ensure the movie's starlets are dressed to the nines and ready, once again, to trigger trends in fashion. As a preview of her work, Field has provided four mannequins -- one for each of the film's main characters -- to display backstage in the Mercedes-Benz Star Lounge against the backdrop of a Sex and the City-inspired lounge design and set photography. The costumes will be exhibited throughout the week for visiting celebrities and invited guests.

Mercedes-Benz Star Lounge Design Inspiration: Sex and the City's Signature
Whimsical Style

The Mercedes-Benz Star Lounge incorporates the whimsical, self-reflective world of Carrie Bradshaw with the luxury, design-leading brand of Mercedes- Benz. The Star Lounge's tartan influence draws inspiration both from Milan's fashion shows, and also the tartan John Galliano dress Sarah Jessica Parker had once famously worn to the Met's Costume Institute Gala. The tartan pattern is incorporated into the Star Lounge in a style reminiscent of Patricia Field's signature Carrie Bradshaw costumes. The result is a bold, confident design that marries the individualism and fantasy of Sex and the City with the timeless elegance and quality of Mercedes-Benz.

Sex and the City -- Sneak Preview of Movie Scenes & Stars in the Grand Lobby

of Mercedes-Benz Fashion Week

Beyond the tightly guarded front doors of Mercedes-Benz Fashion Week are video displays from the movie as the four stars -- Sarah Jessica Parker as "Carrie Bradshaw," Kim Cattrall as "Samantha Jones," Kristin Davis as "Charlotte York-Goldenblatt," and Cynthia Nixon as "Miranda Hobbes" -- enjoy Mercedes-Benz Fashion Week onscreen.

In front of each video display is a Mercedes-Benz featured in Sex and the City -- the all-new luxury entry-level GLK SUV, driven in the movie by the stylish and sultry Kim Cattrall as "Samantha Jones," along with the luxury S- Class sedan, in which Chris Noth's dashing "Mr. Big" is driven. With a nod to her provocative on-screen character, Samantha, Kim Cattrall inspired gossip at the GLK's recent world debut at the NAIAS Detroit Auto Show, confessing she was keen on the GLK's "tight little package" and admiring its "bulges in all the right places."

Mercedes-Benz Fashion Week stars in the film as well, with the famed Bryant Park tents serving as the backdrop for several scenes in the movie.

New Line Cinema and Mercedes-Benz Activate Sex and the City
A Partnership Married in Style

Beyond film integration, Mercedes-Benz and New Line Cinema are poised to make a big Sex and the City style splash with a multi-tiered partnership that will span the globe, including a multi-channel marketing campaign consisting of advertising, PR, events and new media.

The alliance will include both above and below the line elements that explore the synergy between the two iconic brands in meaningful ways stressing each brand's commitment not only to fashion, but to a quality that is truly timeless. New Line Cinema and Mercedes-Benz look forward to kicking off their global partnership in a head-turning fashion, with the help of the incomparable Patricia Field -- the person responsible for all those head- turning Sex and the City fashions -- at this year's Mercedes-Benz Fashion Week.

About Patricia Field

Patricia Field is considered one of fashion's greatest visionaries. She is an award-winning film and television costume designer with her own clothing label and she has had an eponymous, cutting-edge boutique since 1966. With the help of Patricia Field's costumes, the Sex and the City TV series is considered by many to be the most fashionable show in television history and that contributed in large part to cementing the show's status as a cultural phenomenon. The glamorous reign of Patricia Field has continued through subsequent costume design projects, such as ABC's Hope and Faith. Field's work on The Devil Wears Prada earned her an Academy Award nomination in 2006.

About Sex and the City

Sex and the City is coming to the big screen in a feature film adaptation of the hit HBO television series. The film will follow the continuing adventures of the series four main characters -- Carrie, Samantha, Charlotte and Miranda -- as they live their lives in Manhattan four years after the series ended.

Stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis, and Cynthia Nixon are all on board to reprise their roles, while the film will be written and directed by Michael Patrick King, who executive produced the original television series. Additionally, Chris Noth, David Eigenberg, Evan Handler and Jason Lewis will return as the women's love interests. Academy Award-winning actress Jennifer Hudson (Dreamgirls) has also joined the cast of the film and will play Carrie Bradshaw's assistant, a new character to be introduced in the film. Sex and the City is scheduled for a May 30th release.

About New Line Cinema Corporation

Founded almost 40 years ago, New Line Cinema is the most successful independent film company in the world. Its mission is to produce innovative, popular and profitable entertainment in the best creative environment. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theatre, merchandising and an international unit. In 2005, New Line partnered with HBO to form Picturehouse, a new theatrical distribution company to release independent films. A pioneer in franchise filmmaking, New Line's Oscar-winning The Lord of the Rings trilogy is one of the most successful film franchises in history. New Line is a division of Time Warner, Inc. (TWX).

About Mercedes-Benz USA

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. Beginning in 2007, Mercedes-Benz USA became the title sponsor of IMG's New York, Los Angeles and Miami Fashion Weeks, signifying the first time all three properties have been united under a single sponsor. Mercedes-Benz is also engaged in international markets in Fashion Week title sponsorships with Mercedes-Benz Fashion Week Berlin as the most recent example. In 2007, MBUSA achieved an all-time sales record of 253,433 new vehicles, setting the highest sales volume ever in its history and achieving 14 consecutive years of sales growth. More information on MBUSA and its products can be found on the Internet at www.mbusa.com and www.maybachusa.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080201/NYF046-a
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN9-10-11
PRN Photo Desk, photodesk@prnewswire.com
Source: Mercedes-Benz

CONTACT: Valentine O'Connor of Mercedes-Benz, +1-201-573-2999, or Toll-
free, +1-888-MBNEWS-1; or Clare Ann Conlon of New Line Cinema,

Web site: http://www.mbusa.com/

NOTE TO EDITORS: This story and high-resolution photos can be downloaded from the Mercedes-Benz Fashion Week Newsgroup at www.Newsgroup.MBUSA.com and from the MBUSA news-media website at http://media.mbusa.com

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