'Project Runway' Hits the Catwalk and Struts over to Lifetime in November '08

7 Apr 2008 21:09 Africa/Lagos


'Project Runway' Hits the Catwalk and Struts over to Lifetime in November '08

-- Groundbreaking Agreement for the Seven-Time Emmy(R)-Nominated and Peabody Award-Winning Hit Series --

NEW YORK, April 7, 2008 /PRNewswire/ -- Lifetime Networks and The Weinstein Company have entered into a groundbreaking partnership that will move cable's top reality series, "Project Runway," to the top network for women, Lifetime Television, beginning November 2008 with the premiere of season six. In its most recent season, the hit show averaged a 3.8 W18-49 Live + 7 day rating* and the Live + 7 rating for the March 5th finale was a 6.1 W18-49 AA%.


Heidi Klum, "Project Runway's" international supermodel host, and Tim Gunn, Chief Creative Officer at Liz Claiborne, Inc. and mentor to the show's contestants, are both fashioning their new home at Lifetime.


The pact, encompassing a five-year deal for the seven-time Emmy(R)- nominated and Peabody Award-winning series "Project Runway," was announced today by Lifetime Networks' President and CEO Andrea Wong and The Weinstein Company's Co-Chairmen Harvey and Bob Weinstein.


Wong said, "'Project Runway' is one of the best television programs on the air today on broadcast or cable. I am a huge fan. All my friends are huge fans. Having watercooler movies, dramas, and reality shows like 'Project Runway' is what Lifetime Television is all about. We welcome The Weinstein Company, Heidi Klum and Tim Gunn to the Lifetime family for many walks down the runway to come."


"'Project Runway' is our programming crown jewel and great credit goes to Heidi, Tim and The Magical Elves for building more than a television show, but an actual brand that influences fashion interests and pop culture," stated Bob and Harvey Weinstein. "Whether it be our recent Peabody Award or the great ratings we have seen each year, 'Project Runway's' millions of loyal viewers have made the show a nationwide phenomenon. We would like to sincerely thank NBC Universal and Bravo for all their contribution and support. Today's announcement is a celebration of all of our success and having Lifetime's unique cable reach will ensure that the show will continue to grow and expand in the years to come. Lifetime is one of the strongest cable networks in the industry, with great leadership and a true commitment to original programming. We are very excited for the many new opportunities that will now be provided to 'Runway' and its fans and look forward to premiering the sixth season in November 2008."


"Fashion is about change, so we're looking forward to saying hello to Lifetime, our new fashionable home for our fashionable series," Heidi Klum stated. "We're excited to bring 'Project Runway' to the #1 network for women."


Tim Gunn added, "Lifetime and I will definitely 'make it work' together. I am very excited to be part of the Lifetime family."


Responding to a lawsuit filed today against it in the New York Supreme Court The Weinstein Company noted, after declining to compete for the right to have "Project Runway," NBC has sued to try to disrupt the series moving to Lifetime. "We believe that this lawsuit is without merit. While good for the market for lawyers, it is always unfortunate when parties try to win in court


what they have lost in the marketplace," said David Boies, counsel to The Weinstein Company.


"Project Runway" provides budding designers with an opportunity to launch their careers in fashion. The wildly successful competition reality series has proven to be one of television's most talked about and was the highest rated reality competition show in all of cable for 2007.


"Project Runway" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing," "Top Chef"). Heidi Klum and her managers Desiree Gruber and Jane Cha of NYC-based Full Picture also executive produce the series. John Miller and Barbara Schneeweiss will oversee the production on behalf of The Weinstein Company.


About TWC


The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005. Dimension Films, the genre label that was founded in 1993 by Bob Weinstein, is also included under the TWC banner.


During the Weinsteins' tenure at Miramax Films the company released some of the most critically acclaimed and commercially successful independent feature films which received 249 Academy Award(R) nominations and won 60 Oscars(R), have generated billions of dollars in worldwide box office receipts and billions more in home video sales. In its history, Dimension Films has released some of the most successful franchises including "Scream," "Spy Kids" and "Scary Movie."


About Lifetime


LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.


* nearly 14 times Bravo's Total Day W18-49 rating, while season four was in originals. (Bravo W18-49 AA% Total Day is 0.28; Prime is .61, Source: NMR: Live +7; 11/14/07-03/05/08)


Source: Lifetime Networks; The Weinstein Company

CONTACT: Meredith Wagner of Lifetime Networks, +1-212-424-7126,
mwagner@lifetimetv.com; Matt Frankel of The Weinstein Company,
+1-646-862-3878, Matthew.Frankel@weinsteinco.com


Web site: http://www.lifetimetv.com/
http://www.mylifetime.com/

Heidi Klum’s Angels Walk on the Runway in Los Angeles

Super Models Turn To Super TV Show Hostesses

Models may look pretty, but can they hold a TV show together? The truth is, while the still camera may love leggy models, the TV camera is another beast altogether; it takes a certain gregarious presence to work that small screen. In honor of the return of Heidi Klum and another season of "Project Runway," here's a rundown of the stars who have worked it both in high fashion and in TV-land.



Tyra Banks, "America's Next Top Model"

Honestly, you can't turn on the TV anymore without seeing fresh episodes or reruns of "Top Model," or Tyra's talk show, or … well, Tyra in pretty much anything. Earlier in her career, she was lovely but still a bit awkward as she tried to play traditional acting roles ("Higher Learning," "The Fresh Prince of Bel-Air"), but once she realized her own persona was the best role ever, she's been rocking it. Her critiques of the models can sometimes be brutal, but she's been there and always tempers her comments with a nice gravitas. And she's still in the running toward becoming America's Next Top Mogul.



Heidi Klum

The willowy Klum was an early '90s runway phenom who rocketed back to the A-list with the brilliant competitive reality show "Project Runway." Klum's beauty and straightforward presentation work well on the show, where she's the host and head of the panel of judges, but wisely lets contestant coach Tim Gunn have the lion's share of the attention. And her cute German accent somehow makes hearing "Nick, you ahr aught" a little easier to take. Auf Wiedersehen, hiatus; welcome Season 4!



Janice Dickinson, "The Janice Dickinson Modeling Agency"

The self-billed "world's first supermodel" splashed back into consciousness in early seasons of "ANTM." Yes, she borders on being a caricature, but you can't deny her entertainment value. She jazzed up "The Surreal Life" and has written several books, all snarky. And she's got a healthy ego: "I was Versace's muse, I was Valentino's muse, I was Alaia's muse, Lancetti's muse, Calvin Klein's, Halston's. I could go on and on."



Twiggy, "America's Next Top Model"

This lady has some great genes. Ever since she was the waifish pinup girl for Swinging London and Carnaby Street, she's evolved into a strong actress and is as lovely as ever. She's taken a stab at traditional acting ("The Boy Friend" anyone?) as well as the short-lived 1991 series "Princesses." But she's hit her stride on "ANTM" as a gentle but articulate critic of model performance, and seems to have the modeling biz in good perspective.